Khan responded in an interview, 'Forget about the ban and people taking out morchas (protests) against me and burning my posters in Bombay (Mumbai). It created a strong controversy and was banned by the Indian government on the grounds of sexual profanity.
In March 2007, Khan 's TV commercial for the men's underwear brand, Amul Macho, showed her provocatively scrubbing and washing some underwear, simulating an orgasm.